On Saturday the 17th of April 2010 The Age
newspaper published on the bottom of page 5 a small article titled "Hot
Water over spelt check" (click top left image for an enlargement).
The article explains that the recipe book titled Pasta Bible
by Penguin Group Australia had a spelling mistake where "freshly
ground black people" was printed instead
of "freshly ground black pepper".
It is unclear who or how many people complained about the mistake, but
as a result, 7000 copies of the book have been pulped at a cost of $20,000
to the company. According to a quote in the article, existing copies in
shops would apparently not be recalled.
That morning I tried to purchase a copy of the erroneous book and rang
several stores around Melbourne. Angus & Robertson had pulled copies
off the shelves and refused to sell them. The lady manager of the Southland
store said head office had ordered removal of the book from shelves and
she refused to sell me one. Suburban Dymocks stores had not withdrawn
the book, but copies had sold rapidly in city and inner suburban stores.
After ringing around for some time I eventually stumbled across a single
available copy in the Mornington Dymocks store, so I had to spend an hour
and a half driving there and back to obtain my precious copy of the erroneous
Pasta Bible.
I rang a senior manager at the parent company of Angus & Robertson
to complain about their withdrawal of the erroneous books from their shops.
I claimed that the error was trivial and it was an obvious accident and
the order from head office was an absurd overreaction. I also pointed
out that the expression "black people" is very rarely heard
in Australian culture. He said that the book could be construed as racist
and in light of the publicity it had received he ordered the book withdrawn
from sale. He had nothing else to say on the matter.
I am now attempting to find out how many complaints were received about
the book and who received them. Rumours from a sales "rep" hint
that a single complaint was received. If this is true, we have a textbook
example of modern political correctness gone mad.
I fear that the Australian sense of humour is being destroyed by the
new era of political correctness and the Amercianisation of our culture.
Artists, publishers, musicians and comedians are living in constant fear
of being perceived as politically incorrect, even in matters as trivial
as this spelling mistake.
Click the images on the left to popup enlargements of the front cover
and pages 78-79 of the Pasta Bible. The error can be seen on
the top right of page 78. |